OK right now we know content material is king. And naturally since you’re creating our personal blogs, (remember blogs is normally short slang for Blogs – which is what their very own “formal and official” brand is), the majority of our info is going to be “unique” and “Original”. Yet every so often, since people are only human, and since we simply cannot “create” more and more details, we is going to copy info from other internet sites. That is neat. There is no problem with that, UNLESS OF COURSE, you decide that “copying” and/or “linking” is simply better and postpone writing anything at all.
Now let me make this distinct. If you are offering a service to the people, where your main business is to offer away links to other places where people may get information, in other words you are a database where persons come to get backlinks, because you already have all the homework – that is fine. Mainly because what you will loose in content material, you will comprise in “eyeballs” and “hits”. Remember the outcome of good search engine rankings is just that. MORE TRAFFIC – MORE EYEBALLS — MORE PERSONS VISITING. And content is normally not the sole parameter an Search Engine examines. Not with a long shot.
This is a critical point to keep in mind. All the things we might talk about, every single method, coming from content to email to email lists to what ever, has nevertheless one objective in mind. To consistently and constantly increase and build your site “hits”. To ensure you have a great ever-growing “fan” club “motivated” because of the support you are providing, to come back. So please differentiate involving the end goal as well as the methods. Content material (discussed within our first article) is a method towards the objective of getting classified by a good standing on a internet search engine, and the target is to experience people make use of and arrive to your web-site or weblog, and generate a “buzz” regarding it. (We can talk about that much later within our series. )
Let us get back to content for your moment. Below we are discussing something that almost all writers learn about and are knowledgeable about. Text, sayings, phrases. Original, unique textual content.
So in order to continue on our very own fairly rational path, we will now focus on the “text” and what has to be in it. Which brings us to the subject of “keywords”. Prior to explaining precisely what these are and either their very own importance or total invalidity and worthlessness these days, (and this is on with debate) let us define keywords more thoroughly.
If you have a site selling frizzy hair beauty helps, you will want to offer your materials writing content around what you are selling. Naturally if you compose something about the difference between the latest models of of dishwashers, this is not likely to relate to the “subject matter” and articles of your internet site. So you can write articles or blog posts around hair supplies. You will write content on very good hair care, on how to dye flowing hair, how to get eliminate split-ends, how often to shampoo or conditioner etc . and so forth
Our magic hair website is called “Hair Is Not Forever”. Nonetheless this is the site for the moment and we will keep it as we go along. hairisnotforever also has a blog page. This www.accomed.hu blog we all will phone “SilkyFairHair” and we will put it, for the sake of our example in under the name of the proprietor who will be aptly known as Mr. Nor Hair. So now we have as follows:
1 . Website – Frizzy hair Forever @ 2 . Blog – SilkyFairHair @ (this URL is definitely fictional)
These names Are necessary and so are the URL’s. (URL stands for Common Resource Locater). So keep them in mind even as we go along through these articles particularly if I get to the article to the importance of choosing the best name.
So Mr. Neither Hair great wife, Mrs. Purple Curly hair work together. That they create the web page, get all the necessary stuff to sell something on it, create a couple of content articles about wild hair and settle-back and wait for the people to arrive beating all their “virtual” door down. Well as we say in Hebrew, “Boker Tov” (which actually means “Good Morning”), or as you claim in English language, “Knock. Knock. Good Morning! Any person Home? inches
Okay the Hair couple learn about keywords. And so they create articles in which EVERY word has the term hair in it (or balding). Nonetheless hair may be the title of the game. They make sure their articles is main, and once they have written two HTML webpages of frizzy hair articles, strategically placed by way of a cousin the graphic artist (who is definitely bald) about the advertisements with respect to hair products and now they presume they are carried out!
Woah! Certainly not by a EXTENDED SHOT! Here is exactly where it gets depressing intended for the uninformed and non-dedicated people.
Let us deal with the “keyword” issue. Keywords are just like indices or if you wish, groups. A key word is something that the search engine will appear for and validate (in our day), to use as among the parameters in order to how to list your site.
The keywords all of us refer to will be in two distinct and totally different areas. The 1st in the page header for the site. about what is known as the section for the purpose of “meta” tags. We is going to deal with meta tags in a distinct article, nevertheless let us just say these are the keywords most search results look for (with their “bots”) when visiting your internet site. An example meta tag to get keywords on our web page may seem like this:
Again within our article(s) upon meta tags we will discuss these keywords, and the meta tag, but for now take that as a presented these are a few of the keywords which will be in the traguardo tag.
If the Search Engine technology first became popular and the meta tag were integrated, the keywords tag was critical. Search engines like yahoo looked at the keywords in the meta marking and presumed that was what the internet site was about and listed the site under all those keywords. This is caught through to immediately, and humans simply being the crafty devils they are, began placement keywords that had not do with their sites to be able to drive traffic to the site. (Remember – the outcome is the oh-so-important one: Strikes & Eyeballs)
So adult porn sites especially, adopting this as yet a further “fool the engine” technique, would put keywords like “hair”, “technology” etc . into their meta tags, and give the site an innocuous name and voila, more traffic.
So in the never ending battle Search engines like yahoo caught about, and performed a few stuff. They deprecated the importance within the keywords in the meta tags matching to their algorithms, UNLESS this great article on the site basically did match the keywords. Of course , this was not enough while porn sites will put “real” content material around their particular stuff. I will give you a ACTUAL example that i find funny, but it is extremely serious.
In one of my personal posts on my blog, you’ll my bio which is taken care of by search engines like google. The other day I just received a message from an ancient flame of mine stating “I freaked out. I actually googled you, under Ted Gross Article writer, and you are linked to a site regarding tushy’s! inch So I travel and Google it, and sure enough in like the 5th position is: “Ted Gross’s Unofficial Bio – The true Version simply by Tushy” and definitely I click and receive led to some other site (no url below as I tend not to want to publicize that site with respect to obvious reasons) and I come to a porno site which ripped off, out of all the content around the internet, MY OWN profile helping put around all their porn campaigns. UGH! However, you see that is normally how crafty people are!
(Here we are not going to talk about “splogs” – which means “spam blogs” yet. Yet keep it in mind. )
Okay ok now what happens — not theoretically but in practice.
Two scenarios: 1 . You have keywords inside your meta tag (and you need to have them! ) The little Internet search engine “bot” (that is a software package whose task it is to travelling around the Net, never naps and never eats and gets into all those porn sites too!, and picks up information on EACH AND EVERY ONE sites so the information could be categorized), relates to our internet site of hairisnotforever and says the keywords on the site. Then this little robot makes a overview of the web site. Then the methods take over and match the keywords in the meta tags towards the text and stuff on your site. (Remember Search Engines don’t “see”, they can be NOT visible (males happen to be visually focused not Search Engines! ) thus graphics are not taken into account if you do not use the betagt tag. ) The algorithms get more and even more sophisticated in the future and they look for content, keywords, phrases and so forth (Remember basic content! )
2 . You could have no keywords in your destinazione tag so the engine only looks at your articles.
So our happy few figures okay lets place the word mane say, in every sentence by least 3 x. NO! Is not going to do that. Overuse of a keyword is a red-flag to a Google search and you will be penalized for it! It ought to be used and used usually, but NOT over-used.
Now when you Google pertaining to hair goods using the phrase “balding”, the Search Engine has the key phrase, and based on a million parameters decides what position to the specific keyword, hairisnotforever will have, and rss feeds it out.
Therefore our couple figures what the hell. We will also offer mascara, they usually put in an image advert as well as the word wimpernfärbung in their keywords, without having any content for doing it. Well then is going to become listed since the last with the last within the last for anybody looking for “mascara”. So with this lesson the formula is usually:
“Content+Keywords inside the content+Keywords in Meta point. ”