Okay right now we know www.bulutisguvenligi.com content material is king. And since people are creating our personal blogs, (remember blogs is short slang for Blogs – which is what their “formal and official” name is), the majority of our information is going to be “unique” and “Original”. Yet occasionally, since our company is only man, and since all of us simply cannot “create” more and more facts, we might copy information from other web sites. That is fascinating. There is no problem with that, EXCEPT IF, you decide that “copying” and/or “linking” is simply better and do away with writing anything.
Now allow me to make this clear. If you are providing a service to people, where your main business is usually to offer out links to other places wherever people can get information, in other words you are a repository where persons come to get backlinks, because you already did all the research – that is certainly fine. Because what you will loose in articles, you will constitute in “eyeballs” and “hits”. Remember the outcome of good search engine rankings is just that. MORE VISITORS – EVEN MORE EYEBALLS – MORE PEOPLE VISITING. And content is certainly not the only parameter an Search Engine discusses. Not by a long taken.
This is a critical indicate keep in mind. Anything we will talk about, every single method, by content to email to data to anything, has yet one objective in mind. To consistently and constantly enhance and build your web site “hits”. To be sure you have an ever-growing “fan” club “motivated” because of the service you are selling, to come back. Therefore please differentiate regarding the end goal plus the methods. Content (discussed in our first article) is a technique towards the aim of getting classified by a good situation on a internet search engine, and the goal is to have people use and come to your internet site or blog page, and build a “buzz” about this. (We definitely will talk about that much later in our series. )
Let us get back to content for a moment. Right here we are referring to something that all writers find out about and are acquainted with. Text, phrases, phrases. Initial, unique text.
So to be able to continue on our fairly logical path, all of us will now concentrate on the “text” and what has to be in it. Which usually brings us towards the subject of “keywords”. Prior to explaining just the thing these are and either the importance or total invalidity and worthlessness these days, (and this is on with debate) allow us to define keywords more carefully.
If you have a website selling mane beauty helps, you will want to promote your materials writing content material around everything you are selling. Certainly if you compose something about the between different models of dish washers, this is not likely to relate to the “subject matter” and articles of your internet site. So you definitely will write articles or blog posts around flowing hair supplies. You are likely to write content on very good hair care, to be able to dye nice hair, how to get reduce split-ends, how often to shampoo or conditioner etc . and so forth
Our magic hair webpage is called “Hair Is Not Forever”. But this is the site for the moment and we will maintain it as we go along. hairisnotforever also has a blog page. This blog all of us will contact “SilkyFairHair” and we’ll put it, in the interest of our example in under the proprietor who’s aptly named Mr. Nor Hair. Right now we have as follows:
1 . Website – Scalp Forever snabel-a 2 . Weblog – SilkyFairHair @ (this URL is certainly fictional)
These types of names Are very important and so are the URL’s. (URL stands for Universal Resource Locater). So wear them mind as we go along through these articles particularly if I be able to the article to the importance of finding the right name.
Consequently Mr. Nor Hair great wife, Mrs. Purple Your hair work together. That they create the web page, get all of the necessary stuff to sell something on it, write a couple of content articles about your hair and relax and wait for an people to come beating their “virtual” door down. Well as we claim in Hebrew, “Boker Tov” (which virtually means “Good Morning”), or as you declare in British, “Knock. Topple. Good Morning! Any person Home? ”
Okay the head of hair couple learn about keywords. Consequently they produce articles by which EVERY sentence has the term hair in it (or balding). But hair may be the title of the video game. They make sure their content material is first, and once they have written two HTML pages of wild hair articles, intentionally placed by their cousin the graphic musician and performer (who can be bald) throughout the advertisements just for hair companies now they presume they are carried out!
Woah! Certainly not by a VERY LONG SHOT! Here is just where it gets depressing just for the uninformed and non-dedicated people.
I want to deal with the “keyword” concern. Keywords are like indices or perhaps if you wish, types. A keyword is something that the search engine look for and validate (in our day), to use as one of the parameters regarding how to list your site.
The keywords all of us refer to are in two distinct and totally different locations. The initially in the site header belonging to the site. about what is known as the section meant for “meta” tags. We will certainly deal with the meta tag in a numerous article, on the other hand let us just simply say these are generally the keywords most internet search engine look for (with their “bots”) when visiting your web blog. An example destinazione tag pertaining to keywords in our web page may appear to be this:
Again within our article(s) about meta tags we all will talk about these keywords, and the meta tag, but for at this time take that as a offered these are a number of the keywords which is in the coto tag.
If the Search Engine technology first became popular and meta tags were executed, the keywords tag was critical. Search engines like yahoo looked at the keywords in the meta marking and supposed that was what the web page was about and listed this website under these keywords. It was caught onto immediately, and humans currently being the crafty devils they are, began list keywords that had nothing to do using their sites in order to drive traffic to the site. (Remember – the result is the oh-so-important one: Sinks into & Eyeballs)
So porno sites specifically, adopting this kind of as yet an additional “fool the engine” technique, would place keywords like “hair”, “technology” etc . to their meta tags, and give the site an innocuous brand and voila, more traffic.
And so in the never-ending battle Search engines like yahoo caught in, and do a few items. They deprecated the importance from the keywords inside the meta tags according to their methods, UNLESS a few possibilities on the site basically did meet the keywords. Of course , this did not include enough for the reason that porn sites will set “real” articles around their particular stuff. Let me give you a TRUE example which I find funny, but it is very serious.
In a single of my own posts in the blog, you will see my bio which is got by search engines like yahoo. The other day We received an email from a classic flame of mine declaring “I freaked out. I actually googled you, under Wyatt Gross Copy writer, and you are linked to a site about tushy’s! inches So I get and Yahoo it, and sure enough in like the sixth position is: “Ted Gross’s Unofficial Bio – The true Version simply by Tushy” not to mention I simply click and get led to one other site (no url right here as I usually do not want to publicize that site for the purpose of obvious reasons) and I arrive to a adult porn site which will ripped off, of all the content in the internet, MY OWN profile to put around their porn campaigns. UGH! Nevertheless, you see that is how crafting people are!
(Here we are not going to talk about “splogs” – that means “spam blogs” yet. But keep it in mind. )
Okay so what now happens – not in theory but in practice.
Two cases: 1 . You may have keywords within your meta draw (and you should have them! ) The little Search Engine “bot” (that is a computer software whose job it is to travel and leisure around the Net, never naps and never eats and gets into all those adult porn sites too!, and covers information on EVERY sites hence the information could be categorized), involves our internet site of hairisnotforever and scans the keywords on the site. Then this kind of little android makes a overview of the site. Then the methods take over and match the keywords inside the meta tags towards the text and stuff on your own site. (Remember Search Engines no longer “see”, they are simply NOT video or graphic (males happen to be visually oriented not Search engines like google! ) thus graphics usually are not taken into account until you use the alt tag. ) The algorithms get more plus more sophisticated in the future and they search for content, keywords, phrases etc . (Remember main content! )
2 . You have no keywords in your meta tag therefore the engine merely looks at your content.
So the happy few figures fine lets position the word curly hair say, in every sentence by least 3 x. NO! Do do that. Excessive use of a key phrase is a red-flag to a Search results and you will be punished for it! It should be used and used usually, but NOT overused.
Now as you Google pertaining to hair items using the term “balding”, the Search Engine has the key word, and relying on a million guidelines decides what position just for the specific keyword, hairisnotforever will have, and rss feeds it out.
So our few figures what the hell. All of us will also promote mascara, and so they put in a picture advert as well as the word mascara in their keywords, without having any content because of it. Well then will likely be listed when the last within the last of this last for anyone looking for “mascara”. So just for this lesson the formula can be:
“Content+Keywords in the content+Keywords in Meta indicate. ”