Alright right now we know www.startech.se content is king. And lastly since we are creating our personal blogs, (remember blogs is certainly short slang for Weblogs – which can be what their particular “formal and official” term is), almost all of our info is going to be “unique” and “Original”. Yet once in a while, since we are only individual, and since we simply cannot “create” more and more data, we might copy info from other sites. That is nice. There is no issue with that, UNLESS, you decide that “copying” and/or “linking” is simply better and forego writing nearly anything.
Now allow me to make this crystal clear. If you are supplying a service in people, where most of your business is to offer away links to other places where people could possibly get information, in other words you are a database where people come to get links, because you already do all the research – that may be fine. Since what you will loose in content, you will makeup in “eyeballs” and “hits”. Remember the outcome of good search engine rankings is just that. MORE VISITS – EVEN MORE EYEBALLS — MORE PERSONS VISITING. And content is usually not the sole parameter a great Search Engine discusses. Not with a long taken.
This really is a critical indicate keep in mind. All kinds of things we might talk about, every single method, coming from content to email to prospect lists to what ever, has yet one goal in mind. To consistently and constantly enhance and build your website “hits”. To be sure you have a great ever-growing “fan” club “motivated” because of the product you are offering, to come back. Therefore please differentiate between end goal and the methods. Content material (discussed in our first article) is a method towards the goal of getting classified by a good situation on a search engine, and the aim is to include people use and arrive to your internet site or blog page, and create a “buzz” about it. (We can talk about that much later inside our series. )
Let us get back to content for the moment. Here we are referring to something that almost all writers learn about and are knowledgeable about. Text, words, phrases. Unique, unique text message.
So to be able to continue on our fairly logical path, all of us will now focus on the “text” and what has to be in it. Which usually brings us towards the subject of “keywords”. Prior to explaining exactly what these are and either all their importance or total invalidity and worthlessness these days, (and this is on with debate) let us define keywords more cautiously.
If you have a site selling mane beauty supports, you will want to sell your materials writing articles around the things you are selling. Definitely if you publish something about the between different models of dishwashers, this is not going to relate to the “subject matter” and articles of your site. So you definitely will write content around your hair supplies. You are likely to write articles on very good hair care, method dye your hair, how to get gone split-ends, how often to hair shampoo etc . etc .
Our magic hair webpage is called “Hair Is Not Forever”. Yet this is each of our site for now and we will maintain it as we go along. hairisnotforever also has a blog page. This blog all of us will phone “SilkyFairHair” and we will put it, for the sake of our case in point in under the name of the proprietor that’s aptly named Mr. Neither Hair. So now we have the following:
1 . Web Site – Curly hair Forever @ 2 . Blog page – SilkyFairHair @ (this URL is normally fictional)
These kinds of names Are necessary and so are the URL’s. (URL stands for Universal Resource Locater). So wear them mind even as go along through these articles in particular when I get to the article in the importance of finding the right name.
Thus Mr. Neither Hair great wife, Mrs. Purple Curly hair work together. They create the website, get all the necessary products to sell a thing on it, create a couple of articles about hair and relax and wait for the people to arrive beating the “virtual” door down. Very well as we state in Hebrew, “Boker Tov” (which actually means “Good Morning”), or as you claim in The english language, “Knock. Topple. Good Morning! Any person Home? inch
Okay the head of hair couple know about keywords. Therefore they produce articles by which EVERY sentence in your essay has the phrase hair in it (or balding). Yet hair is the name of the game. They make sure their content material is unique, and once they have written two HTML pages of mane articles, strategically placed by their cousin the graphic musician and performer (who is bald) about the advertisements designed for hair companies now they think they are completed!
Woah! Certainly not by a LONGER SHOT! And here is just where it gets depressing just for the uninitiated and non-dedicated people.
We will deal with the “keyword” concern. Keywords are just like indices or perhaps if you wish, classes. A keyword is something that the search engine looks for and validate (in our day), to use as one of many parameters regarding how to list your site.
The keywords all of us refer to are in two distinct and totally different spots. The earliest in the site header with the site. in what is known as the section with regards to “meta” tags. We is going to deal with the meta tag in a unique article, however let us only say these are generally the keywords most search results look for (with their “bots”) when visiting your web sites. An example meta tag with respect to keywords about our internet site may resemble this:
Again within our article(s) about meta tags we all will talk about these keywords, and the meta tag, but for now take this as a granted these are a few of the keywords which is to be in the meta tag.
If the Search Engine technology first shot to popularity and the meta tag were executed, the keywords tag was critical. Search engines like google looked at the keywords inside the meta marking and supposed that was what the site was about and listed the website under many keywords. It was caught on immediately, and humans becoming the crafty devils they are simply, began list keywords that had nothing to do with their sites to be able to drive traffic to the site. (Remember – the end result is the oh-so-important one: Visitors & Eyeballs)
So adult porn sites especially, adopting this as yet one other “fool the engine” strategy, would set keywords like “hair”, “technology” etc . to their meta tags, and present the site an innocuous term and voila, more traffic.
And so in the never-ending battle Search engines like yahoo caught in, and do a few elements. They deprecated the importance from the keywords inside the meta tags regarding to their methods, UNLESS a few possibilities on the site actually did match the keywords. Of course , this was not enough when porn sites will set “real” articles around the stuff. Let me give you a SUBSTANTIAL example that i find funny, but it is incredibly serious.
In a single of my personal posts on my blog, you can see my biography which is picked up by search engines like google. The other day I just received a message from a classic flame of mine declaring “I freaked out. I actually googled you, under Ted Gross Writer, and you are associated with a site regarding tushy’s! ” So I get and Yahoo it, and sure enough in like the 6th position is this: “Ted Gross’s Unofficial Bio – The actual Version by simply Tushy” and definitely I just click and get led to some other site (no url right here as I usually do not want to publicize that site for obvious reasons) and I arrive to a adult porn site which in turn ripped off, of all the content within the internet, MY PERSONAL profile to position around the porn advertising campaigns. UGH! But you see that is usually how handy people are!
(Here we are not going to talk about “splogs” – that means “spam blogs” yet. Yet keep it in mind. )
Okay now what happens – not theoretically but in practice.
Two cases: 1 . You have keywords in the meta tag (and you ought to have them! ) The little Search Engine “bot” (that is a computer program whose task it is to travel around the Internet, never sleeps and never consumes and gets into all those adult sites too!, and picks up information on EACH AND EVERY ONE sites so the information can be categorized), relates to our internet site of hairisnotforever and says the keywords on the page. Then this kind of little robot makes a overview of the web site. Then the algorithms take over and match the keywords in the meta tags for the text and stuff in your site. (Remember Search Engines avoid “see”, they are really NOT video or graphic (males happen to be visually oriented not Search engines like yahoo! ) therefore graphics are definitely not taken into account until you use the oll tag. ) The methods get more and even more sophisticated in the future and they seek out content, keywords, phrases etc . (Remember primary content! )
2 . You have no keywords in your destinazione tag so the engine only looks at your content.
So our happy couple figures alright lets position the word hair say, in every single sentence for least three times. NO! Avoid do that. Overuse of a key word is a red-flag to a Internet search engine and you will be punished for it! It must be used and used often, but NOT over-used.
Now when you Google designed for hair items using the word “balding”, the Search Engine has the keyword, and based upon a million variables decides what position regarding specific key phrase, hairisnotforever will have, and feeds it out.
Thus our couple figures what the hell. We all will also sell mascara, plus they put in a photo advert as well as the word wimpernfärbung in their keywords, without having any content for it. Well then will likely be listed for the reason that the last from the last of your last for anybody looking for “mascara”. So in this lesson the formula can be:
“Content+Keywords in the content+Keywords in Meta point. ”