Okay so now we know articles is king. And lastly since you’re creating our very own blogs, (remember blogs is usually short slang for Websites – which is what the “formal and official” identity is), the majority of our information is going to be “unique” and “Original”. Yet occasionally, since our company is only human, and since we all simply cannot “create” more and more info, we might copy details from other internet sites. That is neat. There is no problem with that, UNTIL, you decide that “copying” and/or “linking” is simply better and forego writing anything at all.
Now allow me to make this very clear. If you are giving a service to the people, where most of your business is usually to offer out links to other places where people may get information, in other words you are a database where people come to get links, because you already do all the research – that is certainly fine. Since what you will loose in articles, you will makeup in “eyeballs” and “hits”. Remember the end result of good search engine listings is just that. MORE STRIKES – MORE EYEBALLS – MORE PEOPLE VISITING. And content is normally not the sole parameter an Search Engine looks at. Not by a long taken.
This really is a critical indicate keep in mind. All we can talk about, every method, from content to email to lists to anything, has but one goal in mind. To consistently and constantly increase and build your site “hits”. To be sure you have an ever-growing “fan” club “motivated” because of the assistance you are offering, to come back. So please differentiate between end goal and the methods. Articles (discussed in our first article) is a approach towards the objective of getting listed in a good location on a search engine, and the goal is to currently have people employ and come to your website or weblog, and produce a “buzz” about this. (We should talk about that much later in our series. )
Let us go back to content for the moment. Here we are discussing something that each and every one writers find out about and are knowledgeable about. Text, phrases, phrases. Primary, unique textual content.
So in order to continue on our personal fairly rational path, we all will now concentrate on the “text” and what has to be in it. Which in turn brings us for the subject of “keywords”. Just before explaining just the thing these are and either their very own importance or total invalidity and worthlessness these days, (and this is up for debate) allow us to define keywords more cautiously.
If you have an online site selling frizzy hair beauty aids, you will want to offer your material writing articles around the things you are selling. Definitely if you publish something about the difference between different models of dish washers, this is not likely to relate to the “subject matter” and content of your site. So you should write articles or blog posts around hair supplies. You will write content on great hair care, approach dye your hair, how to get rid of split-ends, how often to hair shampoo etc . and so forth
Our magic hair webpage is called “Hair Is Not Forever”. Yet this is the site for the moment and we will keeping it as we complement. hairisnotforever also has a weblog. This greencleaninganddeco.com blog we will call up “SilkyFairHair” and we’ll put it, with regard to our model in under the name of the proprietor who might be aptly known as Mr. Nor Hair. So now we have the following:
1 . Web Site – Locks Forever snabel-a 2 . Blog page – SilkyFairHair @ (this URL is definitely fictional)
These names Are necessary and so are the URL’s. (URL stands for Widespread Resource Locater). So wear them mind as we go along through these articles particularly when I reach the article around the importance of discovering the right name.
And so Mr. Nor Hair fantastic wife, Mrs. Purple Scalp work together. They will create the web page, get all of the necessary stuff to sell anything on it, write a couple of articles or blog posts about wild hair and sit back and wait for an people to come beating all their “virtual” door down. Very well as we declare in Hebrew, “Boker Tov” (which virtually means “Good Morning”), or as you declare in British, “Knock. Topple. Good Morning! Anyone Home? inch
Okay the Hair couple learn about keywords. And so they develop articles in which EVERY phrase has the word hair in it (or balding). Nevertheless hair may be the title of the game. They make sure their articles is main, and once they have written two HTML webpages of locks articles, smartly placed by their cousin the graphic artist (who is usually bald) surrounding the advertisements for the purpose of hair products and now they think they are carried out!
Woah! Not really by a LONGER SHOT! Here is where it gets depressing with regards to the uninformed and non-dedicated people.
Let us deal with the “keyword” concern. Keywords are like indices or perhaps if you wish, categories. A keyword is a thing that the search engine looks for and validate (in our day), to use as one of many parameters concerning how to list your site.
The keywords all of us refer to are in two distinct and totally different areas. The first of all in the web page header for the site. about what is known as the section pertaining to “meta” tags. We definitely will deal with the meta tag in a several article, however let us just simply say these are generally the keywords most internet search engine look for (with their “bots”) when visiting your site. An example meta tag for keywords on our web page may seem like this:
Again inside our article(s) in meta tags all of us will discuss these keywords, and the meta tag, but for at this point take this as a given these are a few of the keywords which will be in the coto tag.
When the Search Engine technology first shot to popularity and meta tags were integrated, the keywords tag was critical. Search engines like yahoo looked at the keywords inside the meta label and assumed that was what the site was about and listed the internet site under those keywords. This is caught to immediately, and humans getting the handy devils they are simply, began detailing keywords that had nothing to do using their sites in order to drive visitors the site. (Remember – the end result is the oh-so-important one: Strikes & Eyeballs)
So adult sites especially, adopting this as yet a further “fool the engine” technique, would set keywords like “hair”, “technology” etc . to their meta tags, and give the site an innocuous identity and bam !, more traffic.
So in the limitless battle Search engines like google caught upon, and have a few factors. They deprecated the importance of this keywords in the meta tags as per to their methods, UNLESS this on the site essentially did match the keywords. Of course , this did not include enough when porn sites will put “real” content around all their stuff. I will give you a SUBSTANTIAL example that i find funny, but it is extremely serious.
In a single of my own posts on my blog, you can watch my bio which is found by search engines. The other day I just received a message from a classic flame of mine expressing “I freaked out. We googled you, under Ted Gross Copy writer, and you are linked with a site regarding tushy’s! inches So I proceed and Google it, and sure enough in like the fifthly position is this: “Ted Gross’s Unofficial Bio – The actual Version simply by Tushy” last but not least I simply click and obtain led to one more site (no url here as I do not want to publicize that site for obvious reasons) and I arrive to a adult porn site which in turn ripped off, out of all the content on the internet, MY profile to get around the porn ads. UGH! However, you see that is definitely how crafting people are!
(Here we are never going to talk about “splogs” – meaning “spam blogs” yet. Although keep it in mind. )
Okay ok now what happens — not theoretically but in practice.
Two cases: 1 . You could have keywords in the meta indicate (and you should have them! ) The little Search results “bot” (that is a computer software whose work it is to travel around the Internet, never naps and never feeds on and enters all those porno sites as well!, and picks up information on ALL OF THE sites hence the information can be categorized), relates to our web page of hairisnotforever and flows the keywords on the page. Then this little bot makes a overview of the website page. Then the methods take over and match the keywords inside the meta tags for the text and stuff with your site. (Remember Search Engines don’t “see”, they are really NOT vision (males happen to be visually focused not Search engines like yahoo! ) consequently graphics usually are not taken into account unless you use the in die jahre gekommen (umgangssprachlich) tag. ) The algorithms get more plus more sophisticated in the future and they try to find content, keywords, phrases and so forth (Remember original content! )
2 . You have no keywords in your destinazione tag therefore the engine just looks at your articles.
So our happy couple figures alright lets put the word mane say, in every single sentence by least 3 x. NO! Avoid do that. Overuse of a keyword is a red-flag to a Search results and you will be penalized for it! It ought to be used and used frequently, but NOT overused.
Now at the time you Google with respect to hair items using the term “balding”, the major search engines has the keyword, and relying on a million parameters decides what position with the specific key phrase, hairisnotforever will have, and feeds it out.
Consequently our couple figures what the hell. We will also sell off mascara, and put in a picture advert and the word mascara in their keywords, without having any kind of content because of it. Well then will likely to be listed because the last of your last of the last for any person looking for “mascara”. So with this lesson the formula is usually:
“Content+Keywords inside the content+Keywords in Meta point. ”