OK right now we know misdudas.es content material is king. Of course since i’m creating our personal blogs, (remember blogs can be short slang for Blogs – which is what all their “formal and official” brand is), the majority of our facts is going to be “unique” and “Original”. Yet every so often, since you’re only individual, and since we all simply cannot “create” more and more info, we should copy data from other sites. That is interesting. There is no problem with that, EXCEPT IF, you decide that “copying” and/or “linking” is simply better and do away with writing anything.
Now i want to make this clear. If you are offering a service to people, where most of your business is to offer out links to other places where people are able to get information, therefore are a database where persons come to get links, because you already performed all the research – that may be fine. Mainly because what you will loose in content, you will conjure in “eyeballs” and “hits”. Remember the result of good search engine listings is just that. MORE ARRIVES AT – MORE EYEBALLS — MORE PERSONS VISITING. And content is normally not the sole parameter a great Search Engine examines. Not by a long shot.
This is a critical point to keep in mind. Everything we is going to talk about, every single method, out of content to email to data to anything, has yet one goal in mind. To consistently and constantly enhance and build your internet site “hits”. To ensure you have a great ever-growing “fan” club “motivated” because of the company you are offering, to come back. Therefore please differentiate regarding the end goal plus the methods. Content (discussed inside our first article) is a method towards the goal of getting listed in a good location on a search engine, and the aim is to contain people employ and arrive to your web-site or blog page, and generate a “buzz” about this. (We will talk about that much later in our series. )
Let us resume content for any moment. Here we are speaking about something that pretty much all writers learn about and are familiar with. Text, key phrases, phrases. Classic, unique text.
So in order to continue on our very own fairly logical path, we will now focus on the “text” and what has to be in it. Which brings us to the subject of “keywords”. Just before explaining just what these are and either their particular importance or perhaps total invalidity and worthlessness these days, (and this is on with debate) let us define keywords more carefully.
If you have a website selling wild hair beauty assists, you will want to sell off your material writing articles around the things you are selling. Certainly if you write something about the difference between the latest models of of dish washers, this is not likely to relate to the “subject matter” and articles of your internet site. So you should write article content around hair supplies. You are going to write article content on great hair care, method dye your hair, how to get eliminate split-ends, when to shampoo etc . and so forth
Our magic hair website is called “Hair Is Not really Forever”. Although this is the site at the moment and we will keeping it as we complement. hairisnotforever also offers a blog. This blog we will call up “SilkyFairHair” and we will put it, in the interest of our model in under the name of the proprietor who might be aptly named Mr. Neither Hair. Right now we have the following:
1 . Web page – Head of hair Forever @ 2 . Weblog – SilkyFairHair @ (this URL is certainly fictional)
These names Are essential and so are the URL’s. (URL stands for Universal Resource Locater). So keep them in mind as we go along through these articles particularly when I be able to the article around the importance of discovering the right name.
Therefore Mr. Neither Hair and his wife, Mrs. Purple Frizzy hair work together. They will create this website, get each of the necessary products to sell some thing on it, set a couple of article content about scalp and settle-back and wait for an people to arrive beating their very own “virtual” door down. Very well as we claim in Hebrew, “Boker Tov” (which literally means “Good Morning”), or as you say in English, “Knock. Topple. Good Morning! Anyone Home? inches
Okay the head of hair couple know about keywords. And so they set up articles in which EVERY term has the word hair in it (or balding). Although hair may be the title of the game. They make sure their content material is initial, and once they may have written two HTML pages of mane articles, intentionally placed by way of a cousin the graphic artist (who is bald) throughout the advertisements to get hair products and now they presume they are carried out!
Woah! Not by a LENGTHY SHOT! And here is wherever it gets depressing with respect to the uninitiated and non-dedicated people.
We will deal with the “keyword” issue. Keywords are just like indices or perhaps if you wish, categories. A key word is something that the search engine look for and validate (in our day), to use as one of the parameters in respect of how to list your site.
The keywords we refer to are in two distinct and totally different spots. The 1st in the webpage header from the site. about what is known as the section to get “meta” tags. We might deal with meta tags in a different article, nevertheless let us just say these are the keywords most internet search engine look for (with their “bots”) when visiting your site. An example meta tag pertaining to keywords on our web page may resemble this:
Again within our article(s) on meta tags we all will discuss these keywords, and the meta tag, but for right now take that as a offered these are a number of the keywords that will be in the meta tag.
If the Search Engine technology first became popular and the meta tag were executed, the keywords tag was critical. Search Engines looked at the keywords inside the meta label and suspected that was what the web page was about and listed the site under these keywords. This was caught on to immediately, and humans getting the crafting devils they can be, began list keywords that had nothing to do with their sites to be able to drive visitors the site. (Remember – the result is the oh-so-important one: Arrives at & Eyeballs)
So porno sites specifically, adopting this as yet a second “fool the engine” strategy, would put keywords like “hair”, “technology” etc . to their meta tags, and give the site a great innocuous identity and there you are, more traffic.
So in the never ending battle Search engines like yahoo caught about, and performed a few elements. They deprecated the importance from the keywords in the meta tags in accordance to their algorithms, UNLESS this content on the site in fact did meet the keywords. Of course , this was not enough for the reason that porn sites will place “real” articles around their very own stuff. Let me give you a GENUINE example that we find funny, but it is very serious.
In one of my own posts in the blog, you will find my biography which is noticed by search engines like google. The other day I just received an email from a well used flame of mine expressing “I freaked out. I googled you, under Ted Gross Writer, and you are associated with a site regarding tushy’s! ” So I get and Google it, and sure enough in like the 5th position is this: “Ted Gross’s Unofficial Bio – The Real Version by simply Tushy” and definitely I just click and get led to an alternative site (no url right here as I will not want to publicize that site for the purpose of obvious reasons) and I arrive to a adult site which will ripped off, out of all the content in the internet, MY OWN profile to place around the porn advertising. UGH! Nevertheless, you see that can be how crafting people are!
(Here we are not going to talk about “splogs” – which means “spam blogs” yet. Yet keep it in mind. )
Okay now what happens — not in theory but in practice.
Two situations: 1 . You may have keywords within your meta marking (and you should have them! ) The little Search results “bot” (that is a computer software whose job it is to travelling around the Net, never sleeps and never feeds on and climbs into all those adult porn sites too!, and sees information on ALL sites so the information could be categorized), reaches our internet site of hairisnotforever and flows the keywords on the site. Then this little android makes a overview of the web site. Then the algorithms take over and match the keywords in the meta tags to the text and stuff on your site. (Remember Search Engines can not “see”, they are NOT image (males will be visually focused not Search engines like google! ) hence graphics are certainly not taken into account if you use the alt tag. ) The methods get more plus more sophisticated in the future and they seek out content, keywords, phrases and so forth (Remember primary content! )
2 . You may have no keywords in your coto tag so the engine just looks at your articles.
So each of our happy couple figures alright lets put the word frizzy hair say, in every sentence for least three times. NO! Do do that. Overuse of a key phrase is a red-flag to a Search Engine and you will be penalized for it! It must be used and used usually, but NOT overused.
Now when you Google meant for hair products using the term “balding”, the major search engines has the key word, and based on a million variables decides what position to that specific key word, hairisnotforever will have, and passes it out.
Hence our couple figures the particular hell. We all will also offer mascara, and in addition they put in an image advert as well as the word wimperntusche in their keywords, without having any kind of content correctly. Well then will likely be listed because the last for the last of your last for everyone looking for “mascara”. So with this lesson the formula is certainly:
“Content+Keywords inside the content+Keywords in Meta draw. ”