OK so now we know alokpath.com content is king. And naturally since were creating our personal blogs, (remember blogs is normally short slang for Weblogs – which is what their very own “formal and official” term is), the majority of our information is going to be “unique” and “Original”. Yet every now and then, since we have only our, and since we all simply cannot “create” more and more details, we should copy facts from other sites. That is awesome. There is no issue with that, EXCEPT IF, you decide that “copying” and/or “linking” is simply better and postpone writing whatever.

Now i want to make this very clear. If you are providing a service to the people, where most of your business should be to offer out links to other places in which people can get information, therefore are a repository where persons come to get backlinks, because you already have all the homework – that is certainly fine. Since what you will loose in articles, you will conjure in “eyeballs” and “hits”. Remember the end result of good search engine rankings is just that. MORE STRIKES – EVEN MORE EYEBALLS — MORE PERSONS VISITING. And content is certainly not the sole parameter a great Search Engine discusses. Not with a long shot.

This really is a critical point to keep in mind. Everything we might talk about, every method, via content to email to email lists to no matter what, has nonetheless one aim in mind. To consistently and constantly increase and build your site “hits”. To be sure you have a great ever-growing “fan” club “motivated” because of the system you are offering, to come back. So please differentiate between your end goal plus the methods. Content material (discussed in our first article) is a method towards the goal of getting listed in a good posture on a google search, and the goal is to have people employ and arrive to your web-site or blog page, and build a “buzz” regarding it. (We definitely will talk about this much later inside our series. )

Let us get back to content for a moment. In this article we are dealing with something that every writers learn about and are familiar with. Text, terms, phrases. Classic, unique textual content.

So in order to continue on our personal fairly logical path, we will now concentrate on the “text” and what has to be in it. Which in turn brings us to the subject of “keywords”. Prior to explaining what exactly these are and either all their importance or perhaps total invalidity and worthlessness these days, (and this is on with debate) let us define keywords more properly.

If you have a website selling wild hair beauty assists, you will want to promote your materials writing content material around everything you are selling. Naturally if you write something about the difference between different types of dish washers, this is not going to relate to the “subject matter” and articles of your web page. So you might write content articles around your hair supplies. You will write content articles on good hair care, in order to dye nice hair, how to get eliminate split-ends, how often to shampoo etc . etc .

Our magic hair web-site is called “Hair Is Not Forever”. But this is each of our site for the moment and we will maintain it as we complement. hairisnotforever also offers a blog page. This blog all of us will call “SilkyFairHair” and we’ll put it, in the interest of our case in under the name of the proprietor who may be aptly named Mr. Neither Hair. Right now we have as follows:

1 . Site – Scalp Forever @ 2 . Weblog – SilkyFairHair @ (this URL is definitely fictional)

These types of names Are very important and so are the URL’s. (URL stands for Universal Resource Locater). So keep them in mind even as go along through these articles particularly when I arrive at the article on the importance of finding the right name.

Hence Mr. Neither Hair wonderful wife, Mrs. Purple Frizzy hair work together. They will create this website, get all the necessary products to sell some thing on it, create a couple of content about your hair and relax and wait for the people to arrive beating the “virtual” door down. Well as we declare in Hebrew, “Boker Tov” (which practically means “Good Morning”), or perhaps as you say in English language, “Knock. Knock. Good Morning! Any individual Home? inches

Okay the Hair couple know about keywords. Thus they set up articles by which EVERY sentence has the phrase hair in it (or balding). But hair is the name of the game. They make sure their content is basic, and once they have written two HTML webpages of scalp articles, strategically placed by their cousin the graphic musician (who can be bald) around the advertisements for hair products and now they presume they are done!

Woah! Not really by a VERY LONG SHOT! Here is exactly where it gets depressing for the uninformed and non-dedicated people.

Let us deal with the “keyword” concern. Keywords are like indices or if you wish, categories. A key phrase is a thing that the search engine will look for and validate (in our day), to use as among the parameters about how to list your site.

The keywords all of us refer to are in two distinct and totally different locations. The initially in the page header within the site. about what is known as the section with respect to “meta” tags. We will certainly deal with the meta tag in a several article, nevertheless let us simply say they are the keywords most search results look for (with their “bots”) when visiting your web site. An example destinazione tag with respect to keywords on our web page may look like this:

Again within our article(s) upon meta tags we will discuss these keywords, and meta tags, but for right now take it as a provided these are a number of the keywords which is to be in the meta tag.

When the Search Engine technology first shot to popularity and meta tags were put in place, the keywords tag was critical. Search engines like google looked at the keywords in the meta draw and answered that was what the internet site was about and listed the web page under the ones keywords. It was caught onto immediately, and humans staying the crafting devils they are, began report keywords that had not do with their sites in order to drive visitors the site. (Remember – the result is the oh-so-important one: Sinks into & Eyeballs)

So adult porn sites especially, adopting this kind of as yet some other “fool the engine” technique, would put keywords just like “hair”, “technology” etc . within their meta tags, and offer the site an innocuous term and bam !, more traffic.

Thus in the never ending battle Search engines like yahoo caught in, and did a few stuff. They deprecated the importance of the keywords inside the meta tags with respect to their methods, UNLESS this great article on the site truly did match the keywords. Of course , this did not include enough since porn sites will set “real” content around their particular stuff. Let me give you a REAL example that we find funny, but it is very serious.

In one of my own posts in the blog, lit . my bio which is found by search engines like yahoo. The other day We received a message from an oldtime flame of mine stating “I freaked out. I googled you, under Ted Gross Writer, and you are associated with a site regarding tushy’s! inch So I move and Yahoo it, and sure enough in like the 6th position is this: “Ted Gross’s Unofficial Bio – The actual Version by simply Tushy” and I just click and receive led to an additional site (no url right here as I tend not to want to publicize that site just for obvious reasons) and I arrive to a adult porn site which usually ripped off, out of all the content at the internet, MY profile to set around their very own porn campaigns. UGH! However, you see that is how crafting people are!

(Here we are not going to talk about “splogs” – meaning “spam blogs” yet. Nevertheless keep it in mind. )

Okay so what now happens – not in theory but in practice.

Two scenarios: 1 . You may have keywords in your meta point (and you ought to have them! ) The little Internet search engine “bot” (that is a computer program whose work it is to travel around around the Internet, never rests and never consumes and enters all those adult porn sites too!, and sees information on ALL sites so the information could be categorized), concerns our internet site of hairisnotforever and flows the keywords on the page. Then this kind of little android makes a snapshot of the website. Then the algorithms take over and match the keywords in the meta tags to the text and stuff on your site. (Remember Search Engines avoid “see”, they are really NOT image (males are visually focused not Search engines like google! ) therefore graphics are certainly not taken into account if you do not use the oll (derb) tag. ) The methods get more and even more sophisticated as time goes on and they try to find content, keywords, phrases and so forth (Remember original content! )

2 . You have no keywords in your meta tag hence the engine just simply looks at your articles.

So the happy few figures alright lets place the word your hair say, in each and every sentence in least 3 x. NO! Do do that. Excessive use of a key word is a red-flag to a Internet search engine and you will be punished for it! It should be used and used usually, but NOT over-used.

Now when you Google for the purpose of hair goods using the phrase “balding”, the Search Engine has the key word, and dependant on a million variables decides what position to that specific key word, hairisnotforever could have, and feeds it out.

Consequently our few figures what the hell. We all will also sell off mascara, and they put in a photo advert and the word wimpernfAi??rbung in their keywords, without having any kind of content for this. Well then will likely be listed simply because the last with the last within the last for everyone looking for “mascara”. So because of this lesson the formula is normally:

“Content+Keywords in the content+Keywords in Meta draw. ”