Okay right now we know content is king. And definitely since people are creating our blogs, (remember blogs is certainly short slang for Weblogs – which is what their very own “formal and official” brand is), almost all of our facts is going to be “unique” and “Original”. Yet from time to time, since our company is only people, and since we all simply cannot “create” more and more details, we definitely will copy details from other web sites. That is neat. There is no issue with that, UNLESS OF COURSE, you decide that “copying” and/or “linking” is simply better and postpone writing anything at all.
Now allow me to make this distinct. If you are supplying a service in people, where your primary business is usually to offer out links to other places just where people could get information, therefore are a database where persons come to get links, because you already does all the groundwork – that may be fine. Since what you will loose in articles, you will comprise in “eyeballs” and “hits”. Remember the result of good search engine rankings is just that. MORE SINKS INTO – EVEN MORE EYEBALLS — MORE PERSONS VISITING. And content is certainly not the only parameter a great Search Engine looks at. Not with a long taken.
This is certainly a critical point to keep in mind. Every thing we will certainly talk about, just about every method, via content to email to prospect lists to what ever, has nevertheless one target in mind. To consistently and constantly boost and build your internet site “hits”. To ensure you have a great ever-growing “fan” club “motivated” because of the service you are offering, to come back. Therefore please differentiate between end goal and the methods. Articles (discussed in our first article) is a approach towards the aim of getting classified by a good placement on a search results, and the aim is to have got people make use of and arrive to your web site or blog, and build a “buzz” about this. (We can talk about this much later in our series. )
Let us get back on content to get a moment. Here we are discussing something that all of the writers know about and are acquainted with. Text, phrases, phrases. Classic, unique textual content.
So to be able to continue on our own fairly rational path, we will now focus on the “text” and what has to be in it. Which usually brings us to the subject of “keywords”. Before explaining what exactly these are and either their very own importance or perhaps total invalidity and worthlessness these days, (and this is up for debate) allow us to define keywords more properly.
If you have a site selling head of hair beauty aids, you will want to offer your material writing articles around whatever you are selling. Obviously if you publish something about the between different types of dish washers, this is not going to relate to the “subject matter” and content of your internet site. So you can write content articles around your mane supplies. You will write article content on good hair care, means dye hair, how to get eliminate split-ends, how often to hair shampoo etc . etc .
Our magic hair web-site is called “Hair Is Not Forever”. Nevertheless this is the site for the time being and we will retain it as we go along. hairisnotforever has a blog. This blog we all will call “SilkyFairHair” and we’ll put it, for the sake of our example in under the name of the proprietor that’s aptly known as Mr. Nor Hair. Right now we have as follows:
1 . Web page – Head of hair Forever @ 2 . Blog page – SilkyFairHair @ (this URL is usually fictional)
These names Are very important and so are the URL’s. (URL stands for Widespread Resource Locater). So keep them in mind even as we go along through these articles in particular when I are able to the article on the importance of finding the right name.
Hence Mr. Nor Hair wonderful wife, Mrs. Purple Hair work together. They create the internet site, get each of the necessary stuff to sell a thing on it, create a couple of content articles about hair and relax and wait for the people to arrive beating their very own “virtual” door down. Well as we say in Hebrew, “Boker Tov” (which virtually means “Good Morning”), or as you declare in British, “Knock. Topple. Good Morning! Any individual Home? inches
Okay the head of hair couple learn about keywords. And so they develop articles in which EVERY term has the word hair in it (or balding). But hair is the name of the game. They make sure their content is first, and once they may have written two HTML webpages of frizzy hair articles, logically placed by their cousin the graphic specialist (who is usually bald) surrounding the advertisements meant for hair products and now they presume they are performed!
Woah! Not by a LONGER SHOT! Here is wherever it gets depressing designed for the uninitiated and non-dedicated people.
I want to deal with the “keyword” concern. Keywords are just like indices or if you wish, different types. A key word is a thing that the search engine looks for and validate (in our day), to use as one of many parameters on how to list your site.
The keywords we refer to happen to be in two distinct and totally different locations. The earliest in the web page header in the site. in what is known as the section meant for “meta” tags. We is going to deal with meta tags in a distinct article, on the other hand let us just simply say they are the keywords most search results look for (with their “bots”) when visiting your webblog. An example traguardo tag just for keywords upon our web page may seem like this:
Again within our article(s) on meta tags all of us will go over these keywords, and the meta tag, but for at this moment take this as a presented these are some of the keywords which is in the traguardo tag.
When the Search Engine technology first became popular and the meta tag were applied, the keywords tag was critical. Search engines like google looked at the keywords in the meta label and assumed that was what the site was about and listed the web page under many keywords. This was caught through to immediately, and humans getting the crafty devils they can be, began position keywords that had not do with the sites in order to drive traffic to the site. (Remember – the end result is the oh-so-important one: Visits & Eyeballs)
So porn sites specifically, adopting this as yet an additional “fool the engine” approach, would set keywords just like “hair”, “technology” etc . within their meta tags, and provide the site an innocuous brand and bam !, more traffic.
Thus in the never-ending battle Search engines like google caught upon, and would a few things. They deprecated the importance on the keywords inside the meta tags as per to their algorithms, UNLESS the content on the site basically did match the keywords. Of course , this did not include enough mainly because porn sites will place “real” articles around their very own stuff. I will give you a LEGITIMATE example that we find funny, but it is extremely serious.
In one of my personal posts in the blog, you can observe my biography which is found by search engines. The other day I just received a message from an oldtime flame of mine declaring “I freaked out. I googled you, under Ted Gross Copy writer, and you are linked to a site about tushy’s! inches So I head out and Google it, and sure enough in like the fifthly position is this: “Ted Gross’s Unofficial Bio – The true Version simply by Tushy” and of course I click and get led to a further site (no url right here as I will not want to publicize that site with regards to obvious reasons) and I arrive to a porn site which in turn ripped off, out of all the content for the internet, MY PERSONAL profile set around their very own porn ads. UGH! But you see that is certainly how crafty people are!
(Here we are never going to talk about “splogs” – which means “spam blogs” yet. Although keep it in mind. )
Okay ok now what happens – not theoretically but in practice.
Two situations: 1 . You could have keywords in your meta draw (and you ought to have them! ) The little Google search “bot” (that is a computer software whose work it is to travel around around the Net, never naps and never feeds on and gets to all those adult porn sites as well!, and accumulates information on ALL OF THE sites so the information can be categorized), goes to our web page of hairisnotforever and reads the keywords on the site. Then this little android makes a snapshot of the website page. Then the algorithms take over and match the keywords in the meta tags towards the text and stuff with your site. (Remember Search Engines no longer “see”, they can be NOT image (males happen to be visually focused not Search engines like yahoo! ) thus graphics are generally not taken into account unless you use the oll (derb) tag. ) The algorithms get more and even more sophisticated as time goes on and they try to find content, keywords, phrases etc . (Remember primary content! )
2 . You could have no keywords in your traguardo tag and so the engine just looks at your articles.
So our happy few figures fine lets place the word wild hair say, in every single sentence for least three times. NO! Don’t do that. Overuse of a keyword is a red-flag to a Google search and you will be penalized for it! It must be used and used frequently, but NOT overused.
Now at the time you Google to get hair products using the expression “balding”, the major search engines has the key phrase, and based on a million variables decides what position with the specific key phrase, hairisnotforever may have, and nourishes it out.
Thus our couple figures www.sambains.co.uk what the hell. We all will also promote mascara, and in addition they put in a photo advert as well as the word wimpernbetonung in their keywords, without having any content for doing this. Well then will most likely be listed because the last within the last of the last for any individual looking for “mascara”. So because of this lesson the formula is usually:
“Content+Keywords inside the content+Keywords in Meta tag. ”