Fine so now we know articles is king. And naturally since we have creating our personal blogs, (remember blogs is short slang for Blogs – which is what all their “formal and official” identity is), almost all of our info is going to be “unique” and “Original”. Yet occasionally, since we have become only real human, and since we simply cannot “create” more and more data, we definitely will copy facts from other sites. That is amazing. There is no problem with that, UNTIL, you decide that “copying” and/or “linking” is simply better and postpone writing whatever.
Now allow me to make this very clear. If you are giving a service in people, where your primary business is to offer out links to other places just where people can usually get information, therefore are a repository where persons come to get backlinks, because you already does all the exploration – that may be fine. Mainly because what you will loose in articles, you will make-up in “eyeballs” and “hits”. Remember the outcome of good search engine rankings is just that. MORE STRIKES – EVEN MORE EYEBALLS — MORE PEOPLE VISITING. And content can be not the sole parameter a great Search Engine looks at. Not by a long shot.
This is certainly a critical point to keep in mind. Almost everything we definitely will talk about, every single method, via content to email to data to what ever, has nonetheless one target in mind. To consistently and constantly enhance and build your web site “hits”. To make certain you have an ever-growing “fan” club “motivated” because of the system you are providing, to come back. So please differentiate involving the end goal and the methods. Content material (discussed in our first article) is a approach towards the aim of getting classified by a good position on a search engine, and the aim is to contain people make use of and arrive to your web-site or weblog, and produce a “buzz” about it. (We might talk about that much later within our series. )
Let us get back on content for a moment. In this article we are speaking about something that each and every one writers learn about and are knowledgeable about. Text, terms, phrases. Main, unique text message.
So to be able to continue on our own fairly rational path, we all will now focus on the “text” and what has to be in it. Which in turn brings us to the subject of “keywords”. Before explaining just what these are and either the importance or perhaps total invalidity and worthlessness these days, (and this is up for debate) let’s define keywords more thoroughly.
If you have an online site selling head of hair beauty products, you will want to sell off your material writing content around what you are selling. Certainly if you produce something about the between the latest models of of dishwashers, this is not going to relate to the “subject matter” and content material of your internet site. So you will write articles around nice hair supplies. You will write content on great hair care, on how to dye your hair, how to get eliminate split-ends, how often to shampoo or conditioner etc . and so forth
Our magic hair web page is called “Hair Is Not really Forever”. Yet this is the site for now and we will keep it as we go along. hairisnotforever also has a weblog. This helix.dnares.in blog we all will call “SilkyFairHair” and we’ll put it, in the interest of our example in under the name of the proprietor who will be aptly known as Mr. Nor Hair. Right now we have as follows:
1 . Web page – Wild hair Forever @ 2 . Blog – SilkyFairHair @ (this URL is certainly fictional)
These types of names Are essential and so are the URL’s. (URL stands for Widespread Resource Locater). So wear them mind as we go along through these articles particularly if I arrive at the article for the importance of finding the right name.
Thus Mr. Nor Hair and his wife, Mrs. Purple Your hair work together. That they create the site, get all the necessary products to sell anything on it, create a couple of articles about your hair and settle-back and wait for a people to come beating their “virtual” door down. Well as we declare in Hebrew, “Boker Tov” (which basically means “Good Morning”), or perhaps as you claim in English language, “Knock. Topple. Good Morning! Any person Home? inch
Okay the Hair couple know about keywords. Consequently they set up articles in which EVERY word has the phrase hair in it (or balding). Nevertheless hair is the name of the game. They make sure their articles is main, and once they have written two HTML web pages of curly hair articles, strategically placed by way of a cousin the graphic musician (who is definitely bald) throughout the advertisements intended for hair companies now they think they are performed!
Woah! Certainly not by a EXTENDED SHOT! Here is where it gets depressing pertaining to the uninitiated and non-dedicated people.
We will deal with the “keyword” concern. Keywords are like indices or perhaps if you wish, different types. A key word is something that the search engine can look for and validate (in our day), to use as one of many parameters in respect of how to list your site.
The keywords we refer to are in two distinct and totally different areas. The first in the page header belonging to the site. in what is known as the section designed for “meta” tags. We might deal with the meta tag in a completely different article, even so let us only say these are generally the keywords most google search look for (with their “bots”) when visiting your blog. An example coto tag pertaining to keywords upon our web page may seem like this:
Again inside our article(s) about meta tags all of us will talk about these keywords, and meta tags, but for at this point take this as a granted these are a number of the keywords that is to be in the coto tag.
When the Search Engine technology first became popular and meta tags were implemented, the keywords tag was critical. Search Engines looked at the keywords inside the meta draw and assumed that was what the internet site was about and listed the internet site under the keywords. It was caught through to immediately, and humans currently being the crafty devils they are, began directory site keywords that had not do using their sites to be able to drive visitors the site. (Remember – the outcome is the oh-so-important one: Traffic & Eyeballs)
So porno sites specifically, adopting this as yet another “fool the engine” approach, would put keywords just like “hair”, “technology” etc . within their meta tags, and give the site an innocuous brand and bam !, more traffic.
Thus in the never-ending battle Search engines like google caught on, and would a few facts. They deprecated the importance with the keywords inside the meta tags corresponding to their algorithms, UNLESS this article on the site in fact did match the keywords. Of course , this was not enough since porn sites will set “real” content material around all their stuff. Let me give you a ACTUAL example that i find funny, but it is extremely serious.
In one of my own posts on my blog, you can observe my biography which is acquired by search engines like yahoo. The other day I received a message from an existing flame of mine saying “I freaked out. I googled you, under Ted Gross Copy writer, and you are connected with a site regarding tushy’s! inch So I visit and Google it, and sure enough in like the sixth position are these claims: “Ted Gross’s Unofficial Bio – The true Version by Tushy” and of course I just click and get led to an alternative site (no url right here as I do not want to publicize that site with respect to obvious reasons) and I arrive to a adult site which will ripped off, out of all the content over the internet, MY profile to use around their porn campaigns. UGH! Nevertheless, you see that is how crafty people are!
(Here we are not going to talk about “splogs” – which means “spam blogs” yet. Although keep it in mind. )
Okay now what happens – not theoretically but in practice.
Two cases: 1 . You have keywords in the meta indicate (and you should have them! ) The little Google search “bot” (that is a computer program whose job it is to travel around the Net, never rests and never feeds on and gets into all those adult porn sites too!, and sees information on EACH AND EVERY ONE sites therefore the information could be categorized), goes to our site of hairisnotforever and states the keywords on the page. Then this kind of little robot makes a overview of the website. Then the algorithms take over and match the keywords in the meta tags for the text and stuff on your site. (Remember Search Engines may “see”, they are simply NOT visible (males happen to be visually oriented not Search engines like yahoo! ) and so graphics are generally not taken into account unless you use the altbier tag. ) The methods get more plus more sophisticated in the future and they look for content, keywords, phrases etc . (Remember main content! )
2 . You could have no keywords in your meta tag so the engine only looks at your articles.
So each of our happy couple figures fine lets position the word scalp say, atlanta divorce attorneys sentence for least 3 x. NO! No longer do that. Overuse of a keyword is a red-flag to a Google search and you will be penalized for it! It must be used and used regularly, but NOT overused.
Now at the time you Google for the purpose of hair products using the word “balding”, the Search Engine has the key phrase, and relying on a million guidelines decides what position for your specific keyword, hairisnotforever may have, and rss feeds it out.
Thus our few figures the actual hell. We will also promote mascara, and so they put in a picture advert and the word wimpernfärbung in their keywords, without having any content for doing it. Well then will most likely be listed as the last in the last on the last for any individual looking for “mascara”. So for this lesson the formula is normally:
“Content+Keywords inside the content+Keywords in Meta label. ”