Okay so now we know content is king. As well as since our company is creating our very own blogs, (remember blogs is definitely short slang for Blogs – which is what the “formal and official” identity is), the majority of our details is going to be “unique” and “Original”. Yet regularly, since were only our, and since all of us simply cannot “create” more and more data, we is going to copy facts from other sites. That is cool. There is no issue with that, EXCEPT IF, you decide that “copying” and/or “linking” is simply better and postpone writing anything.
Now i want to make this very clear. If you are offering a service to the people, where most of your business is always to offer away links to other places where people can usually get information, in other words you are a database where persons come to get backlinks, because you already do all the homework – that is fine. Mainly because what you will loose in articles, you will make-up in “eyeballs” and “hits”. Remember the outcome of good search engine rankings is just that. MORE VISITS – MORE EYEBALLS — MORE PEOPLE VISITING. And content can be not the only parameter an Search Engine looks at. Not by a long taken.
This is certainly a critical point to keep in mind. Every thing we should talk about, every method, right from content to email to to do this to whatsoever, has yet one target in mind. To consistently and constantly maximize and build your website “hits”. To make sure you have an ever-growing “fan” club “motivated” because of the system you are offering, to come back. Therefore please differentiate between your end goal as well as the methods. Articles (discussed in our first article) is a approach towards the goal of getting classified by a good spot on a google search, and the goal is to include people use and come to your internet site or weblog, and make a “buzz” about it. (We definitely will talk about this much later within our series. )
Let us return to content for any moment. Right here we are dealing with something that every writers find out about and are acquainted with. Text, words and phrases, phrases. Unique, unique text.
So in order to continue on our very own fairly logical path, we all will now pay attention to the “text” and what has to be in it. Which brings us for the subject of “keywords”. Ahead of explaining precisely what these are and either all their importance or total invalidity and worthlessness these days, (and this is up for debate) let us define keywords more cautiously.
If you have a website selling head of hair beauty products, you will want to sell off your material writing content material around the things you are selling. Certainly if you write something about the difference between different models of dish washers, this is not gonna relate to the “subject matter” and content of your site. So you will write content around your hair supplies. You will write article content on great hair care, for you to dye hair, how to get rid of split-ends, how often to hair shampoo etc . etc .
Our magic hair webpage is called “Hair Is Not Forever”. But this is each of our site for now and we will keeping it as we go along. hairisnotforever also offers a weblog. This myflatto.com blog we will phone “SilkyFairHair” and we will put it, with regard to our case in under the name of the proprietor who’s aptly named Mr. Neither Hair. Right now we have the following:
1 . Site – Frizzy hair Forever @ 2 . Weblog – SilkyFairHair @ (this URL can be fictional)
These names Are essential and so are the URL’s. (URL stands for Universal Resource Locater). So wear them mind even as we go along through these articles particularly if I find the article around the importance of discovering the right name.
Consequently Mr. Nor Hair great wife, Mrs. Purple Locks work together. They will create the internet site, get every one of the necessary products to sell anything on it, set a couple of article content about scalp and settle-back and wait for the people to arrive beating all their “virtual” door down. Very well as we declare in Hebrew, “Boker Tov” (which actually means “Good Morning”), or as you say in The english language, “Knock. Hit. Good Morning! Any person Home? inch
Okay the Hair couple find out about keywords. And so they create articles through which EVERY sentence has the term hair in it (or balding). But hair may be the title of the game. They make sure their articles is unique, and once they have written two HTML pages of your hair articles, strategically placed by way of a cousin the graphic musician and performer (who is certainly bald) about the advertisements just for hair products and now they think they are done!
Woah! Not by a LONGER SHOT! And here is exactly where it gets depressing intended for the uninformed and non-dedicated people.
I want to deal with the “keyword” issue. Keywords are just like indices or if you wish, different types. A key word is a thing that the search engine will be for and validate (in our day), to use as one of the parameters about how to list your site.
The keywords we all refer to happen to be in two distinct and totally different places. The initially in the web page header in the site. in what is known as the section with regards to “meta” tags. We can deal with the meta tag in a distinct article, on the other hand let us only say these are the keywords most internet search engine look for (with their “bots”) when visiting your internet site. An example meta tag just for keywords on our site may mimic this:
Again within our article(s) about meta tags we all will go over these keywords, and meta tags, but for nowadays take this as a provided these are some of the keywords which will be in the meta tag.
If the Search Engine technology first shot to popularity and meta tags were put in place, the keywords tag was critical. Search engines like google looked at the keywords in the meta label and presumed that was what the web page was about and listed the website under the ones keywords. It was caught on to immediately, and humans staying the handy devils they are simply, began itemizing keywords that had not do with their sites in order to drive visitors the site. (Remember – the result is the oh-so-important one: Arrives at & Eyeballs)
So adult sites specifically, adopting this as yet one other “fool the engine” approach, would place keywords like “hair”, “technology” etc . into their meta tags, and present the site an innocuous identity and there you are, more traffic.
Hence in the never ending battle Search engines like google caught upon, and do a few stuff. They deprecated the importance for the keywords inside the meta tags in accordance to their methods, UNLESS this on the site actually did match the keywords. Of course , this did not include enough simply because porn sites will set “real” content material around all their stuff. I will give you a SUBSTANTIAL example that i find funny, but it is extremely serious.
In a single of my personal posts on my blog, you can watch my biography which is taken care of by search engines like google. The other day I just received an email from an existing flame of mine stating “I freaked out. I just googled you, under Ted Gross Article writer, and you are linked to a site about tushy’s! inch So I proceed and Google it, and sure enough in like the 5th position are these claims: “Ted Gross’s Unofficial Biography – The Real Version by simply Tushy” and I just click and acquire led to a further site (no url here as I do not want to publicize that site with respect to obvious reasons) and I arrive to a porno site which in turn ripped off, of all the content for the internet, MY OWN profile helping put around their very own porn advertisements. UGH! However you see that is definitely how crafting people are!
(Here we are not going to talk about “splogs” – which means “spam blogs” yet. Although keep it in mind. )
Okay now what happens — not theoretically but in practice.
Two scenarios: 1 . You may have keywords inside your meta point (and you need to have them! ) The little Search results “bot” (that is a software application whose task it is to travelling around the Internet, never rests and never feeds on and climbs into all those porno sites also!, and sees information on ALMOST ALL sites and so the information could be categorized), reaches our internet site of hairisnotforever and states the keywords on the site. Then this kind of little android makes a overview of the website. Then the algorithms take over and match the keywords in the meta tags to the text and stuff in your site. (Remember Search Engines may “see”, they are NOT vision (males are visually oriented not Search engines like yahoo! ) hence graphics are not taken into account until you use the oll (derb) tag. ) The methods get more and more sophisticated in the future and they look for content, keywords, phrases etc . (Remember primary content! )
2 . You could have no keywords in your meta tag therefore the engine just looks at your articles.
So the happy couple figures ok lets place the word head of hair say, in every single sentence by least 3 times. NO! No longer do that. Overuse of a key phrase is a red-flag to a Search Engine and you will be punished for it! It should be used and used regularly, but NOT overused.
Now at the time you Google pertaining to hair products using the term “balding”, the major search engines has the keyword, and dependant on a million variables decides what position for this specific key phrase, hairisnotforever will have, and passes it out.
So our couple figures what the hell. All of us will also offer mascara, and so they put in an image advert as well as the word wimpernbetonung in their keywords, without having any content because of it. Well then will most likely be listed as the last in the last of this last for any individual looking for “mascara”. So because of this lesson the formula is normally:
“Content+Keywords inside the content+Keywords in Meta draw. ”