Alright so now we know suenioazul.com content material is king. And since we have creating our personal blogs, (remember blogs is certainly short slang for Websites – which can be what the “formal and official” brand is), most of our info is going to be “unique” and “Original”. Yet occasionally, since you’re only individuals, and since we simply cannot “create” more and more data, we definitely will copy information from other internet sites. That is awesome. There is no issue with that, UNLESS, you decide that “copying” and/or “linking” is simply better and forego writing anything at all.
Now allow me to make this obvious. If you are supplying a service to the people, where your main business is usually to offer away links to other places just where people can usually get information, in other words you are a database where persons come to get backlinks, because you already do all the groundwork – that may be fine. Because what you will loose in content material, you will constitute in “eyeballs” and “hits”. Remember the end result of good search engine listings is just that. MORE TRAFFIC – EVEN MORE EYEBALLS – MORE PEOPLE VISITING. And content is certainly not the only parameter a great Search Engine looks at. Not with a long taken.
This really is a critical point to keep in mind. All the things we will talk about, every method, right from content to email to to do this to whatever, has yet one goal in mind. To consistently and constantly enhance and build your website “hits”. To be sure you have a great ever-growing “fan” club “motivated” because of the product you are offering, to come back. So please differentiate between end goal plus the methods. Content (discussed inside our first article) is a technique towards the objective of getting classified by a good situation on a search engine, and the goal is to contain people work with and come to your website or weblog, and generate a “buzz” regarding it. (We will talk about this much later in our series. )
Let us resume content to get a moment. Below we are speaking about something that pretty much all writers find out about and are acquainted with. Text, ideas, phrases. Unique, unique text.
So in order to continue on our fairly logical path, we all will now concentrate on the “text” and what has to be in it. Which usually brings us towards the subject of “keywords”. Just before explaining what exactly these are and either their importance or total invalidity and worthlessness these days, (and this is on with debate) allow us to define keywords more cautiously.
If you have a website selling head of hair beauty products, you will want to sell off your materials writing content around what you are selling. Certainly if you produce something about the difference between different models of dishwashers, this is not likely to relate to the “subject matter” and content of your web page. So you is going to write content articles around hair supplies. You are going to write articles or blog posts on very good hair care, in order to dye flowing hair, how to get reduce split-ends, when to shampoo or conditioner etc . etc .
Our magic hair web page is called “Hair Is Not really Forever”. Yet this is our site at the moment and we will keep it as we complement. hairisnotforever even offers a weblog. This blog we all will call up “SilkyFairHair” and we’ll put it, for the sake of our case in point in under the name of the proprietor who may be aptly named Mr. Nor Hair. Right now we have as follows:
1 . Web Site – Head of hair Forever @ 2 . Weblog – SilkyFairHair @ (this URL is normally fictional)
These names ARE important and so are the URL’s. (URL stands for Universal Resource Locater). So wear them mind even as go along through these articles in particular when I be able to the article to the importance of choosing the best name.
Thus Mr. Neither Hair fantastic wife, Mrs. Purple Locks work together. That they create the internet site, get every one of the necessary stuff to sell a thing on it, create a couple of article content about curly hair and relax and wait for the people to arrive beating all their “virtual” door down. Well as we declare in Hebrew, “Boker Tov” (which basically means “Good Morning”), or perhaps as you state in English, “Knock. Hit. Good Morning! Anyone Home? inch
Okay the head of hair couple find out about keywords. And so they set up articles in which EVERY sentence has the term hair in it (or balding). Nonetheless hair is the name of the video game. They make sure their content is main, and once they may have written two HTML pages of your hair articles, logically placed by way of a cousin the graphic specialit (who can be bald) surrounding the advertisements meant for hair products and now they presume they are completed!
Woah! Not by a EXTENDED SHOT! And here is wherever it gets depressing with respect to the uninformed and non-dedicated people.
Let’s deal with the “keyword” concern. Keywords are like indices or if you wish, different types. A key word is something which the search engine will be for and validate (in our day), to use as one of the parameters in respect of how to list your site.
The keywords all of us refer to will be in two distinct and totally different areas. The first of all in the page header on the site. in what is known as the section to get “meta” tags. We should deal with meta tags in a diverse article, nevertheless let us simply say these are generally the keywords most google search look for (with their “bots”) when visiting your web blog. An example meta tag just for keywords upon our internet site may appear like this:
Again inside our article(s) about meta tags we will go over these keywords, and the meta tag, but for at this time take that as a presented these are some of the keywords that will be in the traguardo tag.
If the Search Engine technology first became popular and meta tags were applied, the keywords tag was critical. Search engines like yahoo looked at the keywords inside the meta marking and thought that was what the internet site was about and listed the internet site under the keywords. This is caught up on immediately, and humans getting the crafting devils they are really, began itemizing keywords that had not do using their sites to be able to drive visitors the site. (Remember – the end result is the oh-so-important one: Traffic & Eyeballs)
So adult porn sites specifically, adopting this as yet some other “fool the engine” approach, would put keywords just like “hair”, “technology” etc . to their meta tags, and provide the site a great innocuous term and there you are, more traffic.
Therefore in the never ending battle Search engines like google caught in, and do a few items. They deprecated the importance from the keywords in the meta tags relating to their algorithms, UNLESS a few possibilities on the site in fact did meet the keywords. Of course , this was not enough mainly because porn sites will set “real” content around their particular stuff. I will give you a REAL example that we find funny, but it is very serious.
In one of my personal posts in the blog, you can watch my biography which is noticed by search engines like google. The other day I received an email from a flame of mine declaring “I freaked out. We googled you, under Wyatt Gross Writer, and you are associated with a site regarding tushy’s! inch So I proceed and Google it, and sure enough in like the fifthly position are these claims: “Ted Gross’s Unofficial Biography – The true Version by Tushy” and lastly I click and get led to some other site (no url right here as I tend not to want to publicize that site with respect to obvious reasons) and I come to a adult porn site which will ripped off, out of all the content within the internet, MY PERSONAL profile set around their porn ads. UGH! However, you see that is definitely how crafting people are!
(Here we are never going to talk about “splogs” – which means “spam blogs” yet. But keep it in mind. )
Okay so what now happens – not in theory but in practice.
Two cases: 1 . You may have keywords in your meta indicate (and you ought to have them! ) The little Google search “bot” (that is a software program whose task it is to travel around the Net, never sleeps and never eats and climbs into all those porn sites too!, and sees information on ALL sites hence the information could be categorized), goes to our internet site of hairisnotforever and scans the keywords on the web page. Then this little android makes a overview of the web page. Then the methods take over and match the keywords in the meta tags to the text and stuff with your site. (Remember Search Engines no longer “see”, they may be NOT video or graphic (males are visually oriented not Search engines like yahoo! ) and so graphics usually are not taken into account if you use the altbier tag. ) The methods get more plus more sophisticated in the future and they look for content, keywords, phrases and so forth (Remember first content! )
2 . You have no keywords in your coto tag hence the engine simply looks at your content.
So each of our happy few figures ok lets put the word your hair say, in every sentence by least 3 times. NO! Don’t do that. Excessive use of a key phrase is a red-flag to a Internet search engine and you will be penalized for it! It should be used and used frequently, but NOT overused.
Now when you Google just for hair items using the expression “balding”, the Search Engine has the keyword, and based on a million parameters decides what position for your specific keyword, hairisnotforever could have, and passes it out.
Therefore our few figures the particular hell. We all will also promote mascara, they usually put in a photo advert and the word mascara in their keywords, without having any content for doing it. Well then will likely be listed when the last with the last with the last for anyone looking for “mascara”. So just for this lesson the formula is definitely:
“Content+Keywords in the content+Keywords in Meta point. ”