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Investment Group calls on Rite Aid (NYSE: RAD) to disclose additional information about a key initiative in the long-troubled pharmacy chainai??i??s turnaround plan. In a letter sent today to the corporationai??i??s largest shareholders, the Investment Group raised concerns regarding the strategic benefits of loyalty program Wellness+ and questioned whether management is providing enough information to fake breitling watches shareholders about the programai??i??s performance. The full text of the letter is available via this link.
ai???We believe the troubling trends in performance over the first two years of the loyalty programai??i??s existence necessitate more complete disclosure,
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have been met,ai??? wrote Richard Clayton, Director of Research at the CtW Investment Group, about Wellness+.
Customers use their Wellness+ membership to obtain discounts on sale items in Rite Aidai??i??s stores, and the company has credited the program with contributing to improved earnings. However, the CtW Investment Group notes that sales per Wellness+ member have dropped more than 40% percent since the second quarter of fiscal 2011, the first full quarter of the loyalty programai??i??s existence.
This troubling downward trend is one reason why the CtW Investment Group previously wrote to Rite Aidai??i??s management about its disclosure issues. After receiving no commitment from the company to provide additional information, the Group sent todayai??i??s letter to investors outlining the requested disclosures, which include information on the incremental revenue and costs associated with the loyalty program and how the company will address the failure of Wellness+ to attract significant numbers of new pharmacy customers.
The Group urged the board to reconsider the deal, which saddled the company with excessive debt.